Even the nation’s top general contractors struggle with their CRM. Microsoft Dynamic 365 and other CRMS are meant to make work and customer relationships easier to manage, but sometimes they do the opposite. We helped one client improve their CRM so it works better for business.
Your CRM isn’t provided value anymoreWhen we first began working with one of the nation’s top 50 largest general contractors, we looked at their customer relationship management (CRM) solution. Their CRM was built on the Dynamics 365 platform, but was no longer providing value to their business. In fact, it was creating a number of pain points and unnecessary costs for the organization. The architecture of their solution was inflexible and unable to be reconfigured. As a result, this caused the general contractor to seek out a Microsoft partner to extract the ineffective solution from Dynamics 365 before its contract was set to renew. They also needed to realign and redeploy Dynamics 365 with specific functionality and integrations to meet their business needs.
What do you need your CRM to do for your business?We collaborated with the general contractor to identify the key features and functionalities they needed to update their CRM. This included the following:
- Account management
- Contact management
- Opportunity management
- Who Knows Whom (relationship insights)
- Risk assessment
- Integration into the financial system