Why We’re Different

Our goal is simple.

To provide expertise without the overhead.

Customer Engagement

Proactively understand and interact with your clients.

Power Platform

Analyze data, build solutions, automate processes, and create virtual agents.


Bring your solution to market on an industry-leading CRM platform.

Root16 was founded by four co-workers and friends who had a strong desire to get back to their roots. Brad, Brendan, Corey & Jeff all served in leadership roles with a successful Dynamics Inner Circle partner helping to grow the company to 150+ employees.  In 2020, the company was acquired by one of the largest global consulting organizations in the world, in what is commonly referred to as their most successful technology acquisition to date.

Our People

Strong teams produce the best outputs

for our clients.

Our Partnerships

Working hand-in-hand with our technology partners is key to your success.


Our understanding of technology brings cutting-edge techniques for best practices to our clients.


Our focus on education for our employees and customers prepares you for long-term success.

Root16 isn’t just a name to us.

After experiencing big consulting, the founders of Root16 wanted to take things back to the basics. They knew the importance of building a strong team from the ground up. Similar to the roots of a tree, the strongest team produces the best output. With this mindset, Root16 was formed.

Our name is a daily reminder to take things back to the basics. To focus on what is truly important. While our standout team creates a solid foundation, YOU are the branches of everything that we do. We value partnership with our customers. We know from experience that the most successful projects are those where we operate as true partners, a single team working towards a common goal.

Why We're Different

Expertise without the overhead

Our experiences have brought us from boutique consulting, all the way through the ‘Big 4’. Our approach to customer engagements brings the best of both worlds, letting us drive towards business outcomes while still running projects with the high efficiency of a smaller firm.

Not your typical IT consulting model

We do things differently from most consulting firms. This helps us understand your challenges first hand, partnering with you to deliver your project, with value, on-time, and on-budget. Our hybrid delivery model allows us to be onsite when it makes sense, and at our offices developing when it doesn’t.

Focus on what we do, not on everything else

Consultants that try to be everything for their clients often struggle with the intricacies of solutioning and the ability to truly execute. As a result, we’ve made the decision that we want to be extremely specialized in what we do and be the best at doing just that.

"A small tree with strong roots will outlive a big tree with weak ones."

Our Founders

Brad Bosak

I've spent the last 18 years of my career building solutions with Microsoft technologies, focusing primarily on CRM (starting with Microsoft CRM v1) and Business Applications. Over the years, I've worked with some awesome mentors and have had the opportunity to lead and grow some of the industry's most talented development teams. I've also been fortunate enough to cross ‘published author’ off my bucket list when I co-authored the 'Programming, Microsoft Dynamics CRM' book for the Microsoft Press. I have a degree in Computer Graphic Technology from Purdue University and currently live in Chicago with my wife and daughter. In my free time, I enjoy playing guitar and practicing martial arts.

Brendan Landers

I've spent my entire life in the Southwest Chicago suburbs, currently residing in Palos Heights with my wife and 3 daughters. I've spent over 20 years in technology roles starting out in QA followed by BI and, for the last 14 years, I've been leading CRM programs and teams. I've also co-authored multiple Microsoft Press books on Dynamics CRM. Prior to Root16, I spent 2 years leading a growing Salesforce Practice at EY and 12 years at Sonoma Partners helping lead the delivery team along with some amazing people. I have an MIS degree from the University of Iowa (Go Hawks!). In my free time, I enjoy cooking for friends and family, laughing a lot, doing "outdoor stuff", and occasionally having a clean garage.

Corey O'Brien

In the twenty-plus years since graduating from Hope College, I have spent my career designing and implementing software solutions on the Microsoft stack. Along the way, I've had the opportunity to build development teams and mentor a lot of great people. I've also had several other unique opportunities over the years, such as co-authoring Programming Microsoft Dynamics CRM and being awarded software patents in both the Education and Industrial Automation industries. I currently live in the Chicago suburbs with my wife and two kids. Whenever I have some free time, I'm usually trying to wrangle someone into playing one of my many (many) board games.

Jeff Meister

I live in the greater Detroit area with my wife and two kids. I've spent the last 18 years working in technology with a focus on consulting, specifically CRM implementations. I've helped a large number of companies solve critical technology issues through process improvement, platform selection, requirements definition, and product implementations. I've led dozens of large scale CRM transformation programs across professional services, media and entertainment, health and life sciences, and ISV enablement. I earned a degree in Communications from Ohio University, and enjoy golf, time with my family, and wine (usually in that order on a nice summer day).​