In today’s global economy and technology explosion, industrial equipment manufacturers face a hyper-competitive operating environment.
Architect a strong foundation for your sales, marketing, and customer service initiatives with a Customer Engagement (CRM) solution from Root16. With a CRM system, you can combine the forces of sales automation, marketing, and service providing a holistic insight into your firm’s operations. Furthermore, you can determine which practices are most effective and which sellers may be falling behind and why. With this knowledge, you can better manage your sales organization.
Use your new CRM system to assist your marketing team with multichannel campaign management, marketing resource management, and partner and distributor marketing. This approach also optimizes your service department and provides distributors with Web and Community portals to access real-time customer data in a user-friendly platform.