Manufacturing

Manufacturing

In today’s global economy and technology explosion, industrial equipment manufacturers face a hyper-competitive operating environment.

Architect a strong foundation for your sales, marketing, and customer service initiatives with a Customer Engagement (CRM) solution from Root16. With a CRM system, you can combine the forces of sales automation, marketing, and service providing a holistic insight into your firm’s operations. Furthermore, you can determine which practices are most effective and which sellers may be falling behind and why. With this knowledge, you can better manage your sales organization.

Use your new CRM system to assist your marketing team with multichannel campaign management, marketing resource management, and partner and distributor marketing. This approach also optimizes your service department and provides distributors with Web and Community portals to access real-time customer data in a user-friendly platform.

Key Considerations for CRM for Industrial Equipment Manufacturing

Internet of Things
(IOT)

We find that many of our manufacturing clients – including industrial equipment manufacturers – are interested in this buzz-term: Internet of Things (IoT). With lots of products and machines operating at high levels of output, data that can be fed from these machines into your business applications can be highly vital for internal reporting, external statistics, and monitoring service requests.

Distributor Specific Considerations

Your industry is undergoing a massive change, the Amazons and Graingers of the world are forcing the industry to carefully watch market trends and adapt quickly. Distributors need to carefully track and manage their key vendor relationships across the enterprise. A CRM system from Root16 can help make the most of these relationships, and provide vital real-time information and insights to your teams.

Inventory Management & Supply Chain

A CRM application (integrated into ERP and supply chain tools) can surface inventory and production data to salespeople and also alert the distribution center/warehouse/production of any future increases in sales orders so production can keep pace with heightened demand. This can marry sales and production data together, preventing a backlog of orders or surplus of inventory.