As Media & Entertainment companies continue to adapt to the many disruptors surfacing in the industry, it’s critical for these organizations to not only better understand their customers, but to also incorporate their needs into their own functional operating model. CRM needs to be looked at less as a management or compliance tool and more as lifeblood where the business is run.

At Root16, we help you do this by taking a holistic view of your customers, your process, and your desired business outcomes, creating a strategy across your enterprise that puts your clients and front line salespeople first. We determine and define what outputs will drive success, and from there implement a system that drives the behaviors to help get you there.